Kick-Off

During the Kick-off of the Analytics Academy, the impact projects are presented to the students. Have you ever wondered what it is like to apply your theoretical knowledge to real data for a non-profit organisation and in the meantime, develop your data-science skills? Then the Analytics Academy is the perfect opportunity for you! All the projects are available for both Dutch and international students. The following organisations were part of the autumn
project round of 2019:

The Dutch Heart Foundation

The main mission of The Dutch Heart Foundation is to defeat cardiovascular disease. In order to realise this mission, The Dutch Heart Foundation depends on volunteers and donors to raise millions of euros to fund essential research. Unfortunately, there has been a negative balance between the entry and exit of donors for the past couple of years. Since winning back former donors is crucial, approximately 12.000 ex-donors are approached each year with the question whether or not they are willing to provide structural support for the Heart foundation again. Since this approach is costly and very ineffective, a score model can contribute to a more successful campaign in which the selection of potential donors becomes better. The analysts have developed such a score model for the Dutch Heart Foundation! 

KWF (Dutch Cancer Society)

The mission of the Dutch Cancer Society is threefold: less cancer, more cures and a better quality of life for (former) cancer patients. The Dutch Cancer Society is the largest health fund in the Netherlands with their 1.000.000 donors and 100.000 volunteers. These donors and volunteers are active within several different platforms of the Dutch Cancer Society. All these platforms use different techniques to attract donations. Different donation propositions are presented to the visitors of the platform causing different frequencies and values of the donations that are eventually given. The analysts of this team have analysed the factors that affect the giving behaviour of donors and consequently, the donation revenue. They used neuromarketing techniques to do so.

Oxfam Novib

Oxfam Novib defeats poverty and tackles injustice. For everyone to be able to build an independent existence, is the objective. In order to achieve this objective, Oxfam operates from all over the world. Of course, donations are needed. The analysts the project for Oxfam Novib got to work with donations from private donors. Which factors influence the successful donations? And which ones the bad donors? Within their analysis, they used approximately 90.000 recruited relations over the past 5 years. This dataset contained characteristics of the donor, the enrollment, the donation, the possible upgrade attempt and information regarding other financial support beside the structural donation.

If you are interested in joining the next project round of the Analytics Academy, sign up here, or send an email with a short motivation to analyticsacademy@vsae.nl.

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